Store locations

Visual Identity — Typeface

SFU Futura

SFU Futura is the sole typeface used for the entire Techtrol identity: website, printed materials, packaging, and internal documents. When a viewer's device does not have this font, the system will fallback to Jost — the typeface with the most similar appearance.

Four weights

Light — Lubricants and additives for motorcycles, cars, and industry.

Regular — Lubricants and additives for motorcycles, cars, and industry.

Bold — Lubricants and additives for motorcycles, cars, and industry.

Heavy — Lubricants and additives for motorcycles, cars, and industry.

Which weight to use

Weight Use for Do not use for
Light 300 Image captions, small notes Long paragraphs, text under 14px
Regular 400 Entire paragraphs, form labels Headlines
Bold 700 Section headings, product names, buttons Full paragraphs
Heavy Page titles, large figures Text under 20px

Standard font sizes

Role Desktop Mobile
Page title 36 / 40 24 / 30
Section heading 24 / 30 20 / 28
Subheading 20 / 28 16 / 24
Paragraph 16 / 24 16 / 24
Caption 14 / 20 12 / 16

Usage notes

  • Do not use faux italics (italicized via software) — SFU Futura does not have an italic version.
  • Do not stretch or compress text horizontally.
  • All-caps headings are only for short section names, not for long sentences.
  • Do not use more than two weights in the same block of content.