Marketing & Communications

Brand color palette

The five colors below constitute the entire Techtrol color palette. All publications must stay within this range; colors outside the palette should only be used for photographs and charts when strictly necessary to differentiate data.

Usage guidelines

Color combination rules

• A publication should use a maximum of three colors from the palette, with Navy or white always occupying the majority of the area.
• Red is for accents only; do not use it as a background for large blocks.
• Yellow should only be placed on Navy or dark backgrounds; it is nearly unreadable on white backgrounds.
• Do not apply transparency to brand colors when used as text backgrounds.
• Text on Navy, Red, or Blue backgrounds must be white; text on Yellow backgrounds must be Navy.

Contrast and readability

Text sizes 16px and below placed on colored backgrounds must be checked to ensure a minimum contrast ratio of 4.5:1. White text on Yellow does not meet this requirement and should not be used.

SFU Futura

SFU Futura is the sole typeface used for the entire Techtrol identity: website, printed materials, packaging, and internal documents. When a viewer's device does not have this font, the system will fallback to Jost — the typeface with the most similar appearance.

Four weights

Light — Lubricants and additives for motorcycles, cars, and industry.

Regular — Lubricants and additives for motorcycles, cars, and industry.

Bold — Lubricants and additives for motorcycles, cars, and industry.

Heavy — Lubricants and additives for motorcycles, cars, and industry.

Which weight to use

Standard font sizes

Usage notes

• Do not use faux italics (italicized via software) — SFU Futura does not have an italic version.
• Do not stretch or compress text horizontally.
• All-caps headings are only for short section names, not for long sentences.
• Do not use more than two weights in the same block of content.

Techtrol Logo Usage Guidelines

The logo is our most important identity asset. This page outlines proper usage to ensure brand consistency across all publications, from dealer signage to product packaging and internal documents.

Standard logo version, transparent background. Download the original files in the "Photo and Video Collection" section at the bottom of this page.

Clear space and minimum size

Always maintain a clear space around the logo equal to the height of the letter "T" in the logo. Do not place text, images, or borders within that space.

Dos

• Use the full-color version on white or light backgrounds.
• Use the reversed (white) version on Navy, black, or dark photographic backgrounds.
• Use the monochrome version for single-color printing, such as embossing or laser engraving.
• Scale proportionally to the original ratio.

Don'ts

• Stretch, distort, or rotate the logo.
• Change the logo colors to any color outside the brand palette.
• Add borders, drop shadows, gradients, or outlines.
• Place the logo on cluttered photo backgrounds that make the text difficult to read.
• Combine the logo with other text or symbols to create a new mark.
• Redraw the logo using a different font.

Choosing a version based on background

Approval requirements

All materials using the logo for commercial purposes—signage, co-branded packaging, paid advertisements—must be submitted to the Marketing department for approval before printing. Send your request via the contact information at the bottom of the Marketing and Communications page.