Techtrol Logo Usage Guidelines
The logo is our most important identity asset. This page outlines proper usage to ensure brand consistency across all publications, from dealer signage to product packaging and internal documents.
Standard logo version, transparent background. Download the original files in the "Photo and Video Collection" section at the bottom of this page.
Clear space and minimum size
Always maintain a clear space around the logo equal to the height of the letter "T" in the logo. Do not place text, images, or borders within that space.
| Application | Minimum Width | Notes |
|---|---|---|
| Print publications | 25 mm | Business cards, flyers, bottle labels |
| Screen | 96 px | Website, social media |
| Outdoor signage | 300 mm | Measured at a minimum viewing distance of 5 m |
Dos
- Use the full-color version on white or light backgrounds.
- Use the reversed (white) version on Navy, black, or dark photographic backgrounds.
- Use the monochrome version for single-color printing, such as embossing or laser engraving.
- Scale proportionally to the original ratio.
Don'ts
- Stretch, distort, or rotate the logo.
- Change the logo colors to any color outside the brand palette.
- Add borders, drop shadows, gradients, or outlines.
- Place the logo on cluttered photo backgrounds that make the text difficult to read.
- Combine the logo with other text or symbols to create a new mark.
- Redraw the logo using a different font.
Choosing a version based on background
| Background | Version to use |
|---|---|
| White or light gray | Full-color version |
| Navy #001879, black #1F1F1F | Reversed (white) version |
| Blue #027CA1, red #BE1E2D | Reversed (white) version |
| Photography | Reversed version, placed in a dark and uniform area |
| Single-color printing | Monochrome version |
Approval requirements
All materials using the logo for commercial purposes—signage, co-branded packaging, paid advertisements—must be submitted to the Marketing department for approval before printing. Send your request via the contact information at the bottom of the Marketing and Communications page.
